Get Charitable
Donate meals to essential workers like doctor’s offices. Consider offering a discount especially for essential employees like healthcare professionals, first responders, delivery drivers and grocery store employees.
Cater to Kids
Most FECs sell quick service food that’s kid approved like burgers, chicken tenders, and hot dogs. But you won’t be on most people’s minds for meal deliveries. Stand out by providing customized “Kid Meals” with extras like helium balloons, activity sheets, stickers, and a surprise toy from the redemption counter.
But Don’t Forget Parents
Does your FEC have a liquor license? Let customers order a bottle of wine or six-pack of beer along with their meals. Put that margarita machine to use. Add specialty cocktails and mixed drinks to your adult beverage menu, and include those to-go options with meals. It’s a simple way to stand out from other quick service restaurants who have similar food choices, but don’t sell alcohol. Be sure to follow your area’s rules and regulations regarding ID checks and delivery.